Regions Bank and the nonprofit Regions Foundation recently announced a series of initiatives designed to meet critical needs for nonprofits and small businesses affected by the coronavirus crisis.
The new steps include the donation of advertising by Regions Bank to help nonprofit food banks share an urgent message addressing food insecurity…for people and families who were unable to secure adequate food supplies ahead of the COVID-19 spread.
Through the donation, advertisements originally purchased by Regions to promote bank products and services will instead be given to food banks…and will encourage viewers to financially support food banks as they strive to continue helping those in need. Michele Elrod, head of Corporate Marketing for Regions Bank: "…We're donating this advertising time to help feed our neighbors in need, and we're encouraging others to help, too, through a financial gift.
Because even though we're all a little farther apart these days, we're still in this together." Additionally, the Regions Foundation is setting aside up to $500,000 to match, dollar-for-dollar, donations by Regions Bank associates to United Way agencies and pre-approved community foundations responding to COVID-19 needs across the states served by Regions.